Open since Summer 2015, Thrive Chiropractic has  become one of the busiest chiropractors in the Troy area of Metro Detroit. The task at hand for this small business brand was to stand out in its industry, where cool tones and soft fonts reign. Doctors Rubinstein wanted their branding and messaging to be bright and energetic, full of movement and zest, just as they aim to make their patients feel after treatment.