Dave & Buster's is an American restaurant and entertainment business. Each of the over 150 family-friendly locations has a full-service restaurant, full bar, and extensive arcade. The corporation underwent a full rebrand in 2020, to mixed reviews, with critics citing a weak logo, overuse of gradients and exclusion of kids in the brand as the main pain points. This concept rebrand allows the logo and brand identity to take a few more steps away from the original brand and focused on versatility and a playfulness for all ages. Anyone who has been inside of a Dave & Buster's knows the energy that occupies that space and the brand should reflect that.